Shopify vs Wix

Shopify and Wix are some of the leading eCommerce platforms across the globe. These platforms allow people from all over the world to sell their products online with so much ease. However, as Shopify and Wix might look like they are the same or appear to serve the primary purpose, they differ hence the Shopify vs Wix comparison.

Though it might look like these two platforms are squarely for eCommerce purposes, they vary from each other in many ways. One of the most significant differences between Wix vs Shopify is that Shopify is designed as an online eCommerce platform. Wix is one of the leading cloud-based development platforms with millions of users across the world.

When looking for the best online eCommerce platform, you must understand that these two vary in many ways. As such, you need to go through all the information regarding each of them before making any decision. The article below looks at all these platforms to offer you as much information as you need to make a decision and choose the right in Shopify vs Wix.


What is Shopify?

This is an eCommerce platform based in Canada that allows individuals and businesses to sell their services and products online. The good thing with Shopify is that it consolidates the shopping experience enabling you a relaxing time making payments and shipping your products as well as knowledge on how to make money on Shopify.

What is Wix?

The primary purpose of Wix is to allow users to log in and create their websites. Unlike the other sites, Wix makes it possible for you to design a high-quality website in no time. Whether you are promoting your business or just showcasing your work, this is the best place for you to go to and create your website. 

If you want to open a store or even start a blog, you can do all that with the Wix website builder. Wix is without a doubt the best place you can go to and come up with a website that will serve whatever purpose you need a website for correctly.

Shopify Overview

Shopify is an eCommerce marketplace that offers you various tools to help you start and run your business. Depending on your chosen pricing plan, you will find almost everything you need to showcase your products online and make payment processing to make your store work correctly for you. 

With Shopify, you get an opportunity to sell products in different ways using the many sales channels available. Even though Shopify does not limit you to just one channel or mode of selling, it is of great importance to have an idea of the requirements that apply to your business and choose a pricing plan that best works for you between Shopify vs Wix.

Shopify comes with so many features including adding google analytics to Shopify, all of which are intended to make its users the best for the many clients who come visiting. Below you find some of these features, which you will consider to be the best eCommerce platform for you.

Shopify Features

Shopify Features

  • Secure Shopping cart 
  • Sell on Facebook
  • 70 Payment gateways 
  • Translation in 50 languages 
  • Integrate with drop shippers 
  • Abandoned check out the recovery 
  • Sell in-store 
  • Make use of your domain name 

Shopify Ease of Use

The first thing you need to look at when trying out a builder is how to ease a platform is when it comes to using it. Most eCommerce builders struggle to make a combination of together with ease of use. However, when it comes to these two, Shopify has done better than many of them coming in as winners on the comparison of Wix vs Shopify. Likewise, the platforms we have in this business.

Judging by the comments seen from many of its users, it can be concluded that Shopify indeed is one of the easy-to-use platforms we have in this business just like the case with Shopify partners. Even better, the Shopify technical team is still committed to making sure that they make this site even much better when it comes to ease of use.

Shopify Security

Shopify Security

When it comes to e-commerce security, there are about 5 areas that pose the most significant challenge. We have the credit card issuer, the customer data issue, the fraud protection, SSL, and finally, Admin security. 

Threats are acting on any eCommerce platform in all these areas from the first one to the last. To determine how well an eCommerce platform is in terms of security, the emphasis has to be directed in these areas. As such, the only way you can use it to tell how secure an eCommerce platform is by looking at how they perform in these areas. 

There are also other guidelines where e-commerce platforms are expected to adhere to specific standards which seek to ensure security is upheld on all their platforms. Looking at all these areas, it can only be concluded that Shopify has done well in making sure that the security on this platform is of the highest standards possible giving you an ultimate option in Shopify vs Wix debate.

That is not all; the Shopify technical team is also committed to ensuring that everything on this platform is best, ranging from the payments to many other areas. There could be other issues that need addressing, but Shopify is a secure eCommerce platform in a comprehensive picture. 

Shopify Support

How soon are you likely to get help on Shopify when you need it urgently and how does it compare to Shopify competitors. This is also another important consideration that one must consider when choosing Shopify over other such platforms, fortunately, very soon.

Shopify has an extensive team of experts committed to making sure that clients get help when they need it. Through the 24/7 calling system and their emails, it is up to you to call them anytime you have an issue, and they will attend to them soon as possible. 

Wix Overview

This is one of the best and prevalent cloud-based website development sites we have around. Wix offers its services to millions of users who hail from all over the world, offering different services in different ways. 

Suppose you are a small business owner and an individual. In that case, you are offered an opportunity, the tools, and the capacity to build the best in terms of appeal and a professional website. To ensure the process of coming up with this website is as much comfortable as possible, Wix does not hamper the user’s creativity with the coding expertise making selling on Wix an easy process.

There is a straightforward logic behind the Wix format, making it the best website in Shopify vs Wix building software, and can create almost everything. Depending on your preferences, Wix allows you to use its editor, the code, and the artificial design intelligence in creating your website.

Wix Features

Wix Features

  • Ecommerce automation 
  • Templates 
  • App Market 
  • Customer communication 
  • Animations 
  • Intuitive editing and design 
  • The simplest navigation 
  • Multiple sites 

Wix Ease of Use

Wix comes with two options for building a website that is easy to use and intuitive with also the issue of Wix payment gateways. The first option, in this case, is the Wix editor. This is an approach that uses the drag and drops option for building your page.

This editor makes it easy and straightforward to build your website regarding the visual layout and the flow. The second option is the Wix ADI which goes a step further by establishing your website for you. All you need to do in this case is answer some simple questions about your website’s expectations. 

With this information, Wix will build you a website within just a matter of seconds, allowing you to edit, making it very easy for you to come up with a website. From the information above, you can see that Wix is easy to use to build a website. 

Wix Security

There is one threat to most eCommerce platforms: security, with so many people out here to con or cause malice to all eCommerce platforms. With this threat still available, most eCommerce and such platforms like in the case of Wix vs Shopify are upping their game in ensuring that they uphold security on their media.

Client data protection is one issue, and the security of the site is another issue. With this knowledge, Wix has taken all the possible steps in ensuring that they keep their client information as much safe and secure at all times. 

In compliance with the governing regulations on eCommerce security matters, Wix has taken all the necessary measures to make sure that while you use this platform, you remain safe on this platform. 

Wix Reviews and Support

At the core of any eCommerce platform is the issue of client support. Getting your client’s help when they need it is an essential aspect of any eCommerce platform and should not be ignored. As you look for such an avenue, you need to include it in your search look for the best platform. 

When it comes to Wix MailChimp and the issue of client support, the reactions from people are mixed. Those people feel that the support on this platform is not that elaborate and robust, given that there is no specific phone number that you can call if you need help.

Many people feel that without a valid phone number, it is not possible or tough to reach out to Wix when you need help the most, albeit we have other channels in other regards. On the other hand, we have some people who find Wix just fine when supporting matters. 

One of the reasons that inform such a comment is that you can use so many online platforms to get help from Wix help center when you need it. There is a page available that you can use to contact Wix when you need help.

Shopify Pros & Cons

Shopify Pros

  • Shopify benefits 
  • Faster web hosting as well as assured security 
  • Quick website designing 
  • So many add ons 
  • A vast array of apps 
  • Simple app integration 
  • Customized payment gateway
  • Enhanced mobile responsiveness 

Shopify Cons

  • A limited number of free themes 
  • Telephone support only available in some selected countries 
  • No content management system 
  • Locked into their terms for the most extended periods

Wix Pros & Cons

Wix Pros & Cons

Wix Pros

  • Get access to updates design templates 
  • Useful and intuitive interface 
  • Not bound to long term plans 
  • Enhances site security while maintaining high speed 
  • It is an all-in-one solution 

Wix Cons

  • The starter does not remove ads from your site. 
  • No unlimited plans 
  • The app store does not offer apps. 
  • You definitely will not like the SEO

Why You Need to Use Wix and Shopify

Whether you want to come up with your website or looking for some excellent online business, these two are some of the platforms you need to consider though you need to pick the best in Shopify vs Wix. From the description above, it can be seen clearly that you will make it far with your online business with the help of these two platforms.

Pricing Comparison: Shopify vs Wix

Pricing Comparison Shopify Vs Wix

Shopify Pricing

Shopify comes with a series of prices that can be broken down as follows: The basic Shopify starts from $29 per month with an additional 2.9% per transaction. The Shopify plan comes in at the cost of $79 per month and an extra 2.6% per transaction then. Lastly, we have the advanced Shopify plan, which costs $299 per month with an additional 2.4% per transaction. 

Besides this, we also have the lite plan, which starts at $9 per month and allows you to make sales on your existing social media pages. Also, we have an enterprise plan called the Shopify plus, which starts at around $2000 per month with an additional 2.5% per transaction. 

Wix Pricing

The Wix Payments or pricing plan ranges from 14 to 500 plus dollars per month, annually billed across all the eight pricing plans. Among these plans, the most affordable plan is the combo plan and which comes in at 13 dollars per month and offers you a free site.

If you are a freelancer, then the $17 per month is the best plan for you, while online sellers can do well with the $23 per month plan. Wix also comes with a free program that is not part of the Wix payment options that offers you the best way to test the waters before committing yourself to anything.


Wix vs Shopify is some of the best eCommerce platforms we have around. These platforms have so much to offer as seen in the text above. Before any decision in this regard, it is expected that you will look at everything between them before making your decision. The best option between the two basically depends on your unique business needs and budget.

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Mashum Mollah is the founder at ‘Blogstellar’. He is a passionate blogger by heart and an entrepreneur by profession. He is on a mission to help people passionate about blogging transform their passion into full-time businesses. And they call him "Blogging Engineer". Follow him on Instagram, LinkedIn and Twitter.

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