Reviews and Expert Opinion


By Mashum Mollah

“After testing Wix for several years, I know the great potential that it carries. It is among the most popular website builders in the market and supports all the major languages. Wix isn’t just a drag and drop builder but can run the whole online business.

The platform allows you to build, run, and even grow your website with no skills. The easy apps of Wix make most of the things to be automatic. You shouldn’t learn to program to create a website using Wix. If you know to code, Wix will allow you to add your custom coding. Therefore, both dummies and web designers love Wix.”

Wix In-Depth Reviews

5.0Based on 1 reviews
  • Features
  • Performance
  • Support
  • Pricing
  • Pros & Cons
Pricing Details
  • Wix Free Plan $0/Free
  • Wix Combo Plan $17/month
  • Wix Unlimited Plan $22/month
  • Wix Business Plan $28/month


Are you looking for the best website builders to use in creating your website? Wix is a great platform to consider even if you are looking for a free solution. It is a perfect example of beginner-friendly website builders that allow people to build a website with no worries about coding.  

This Wix review will examine various aspects of this platform. These include the features, performance, support, pricing, and pros and cons of Wix. The content of this article will help you to determine whether Wix is the best website builder for your needs.

Wix Overview

What is Wix?

Wix’s drag-and-drop editor makes it easy to create a professional website without the need to know a line of code! With hundreds of templates and great tools, Wix lets you build and sell through your site. Beginner-friendly and scalable, Wix is suitable for anything from personal online portfolios to small business websites. 

Get Started with Wix

You need to visit the official website of Wix and then click on the Get Started button to start creating your own website on Wix. You will see the signup or login options on the screen. Because you are just starting out, you need to select the Sign-Up Section. Input your email address and the password that you will be using for the Wix account.

After entering these details, click on the sign-Up button. You will be asked to answer a few questions on the next screen but you can skip that. You will come across two easy options to use in building your website 1.e. Wix Drag and Drop Editor and Wix Artificial Design Intelligence (ADI)

If you choose the ADI, you will be asked a few questions, and Wix will build a personalized site for you automatically depending on how you answer these questions. On the other hand, the Wix editor will allow you to select a template and then customize it using their drag and drop editor. If you compare the two options, you will discover that Wix ADI is much easier. You will be required to fill in all the steps to be able to get started with Wix. It is not hard to follow the process as long as you are ken at every step.


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Try current Wix’s offer here

Features (4.8/5)

Good Website Speed

Speed is among the most important factors to consider when shopping for the best website builder. No one wants a website that performs like a snail. The average speed of Wix is 124.1ms meaning it is an incredibly fast platform. 

The platform earns an A+ in both the Web Page speed test and the Bitcatcha speed test. It caches statistic content and employs a content distribution network. Therefore, it should not be a problem to host your website with Wix. 

A rapid TTFB indicates that the servers if Wix performs well and are highly responsive. Therefore, if the site bogs down, it can be because of something else. 

Wix Template

Massive Template Collection

Most of the site-building resources have some form of templates that they use. It is an inspiration and resource for people who don’t want the hassle of building a site from scratch. 

Wix is a platform that is very generous with its templates and gives you more than 500 of them to select from. This number is massive by all standards because some sites offer very few templates. 

Wix has a broad range of categories that you can select from, ranging from tourism to boilerplate. It means that the platform has everything for everyone out there. The templates come with some basic pre-entered basic content and you can either choose to build on that or wipe it away.

The platform also has templates for Wix online store if you have an interest in that. Therefore, you can create your own Wix eCommerce website within no time.

Intuitive Drag & Drop Interface

The drag and drop interface features form the heart of Wix. It is among the reasons that make most people choose Wix over the other web builders. The ease of use of the interface is the most important thing here. 

Wix has a perfect balance in its drag and drop interface when you compare it with the other site builders. It keeps everything easy for the beginners and it has sufficient options for turning your website into a real powerhouse through extended means. 

You will love the mobile Wix website editor that comes with the platform. It allows users to edit and preview their website exactly as it would have been on mobile devices. You can manage it completely apart from the main editor making it possible to customize the mobile experience and not just relying on a responsive template.

If you desire, you can supplement all this with coding. However, it appears to be going through slight changes of late and Wix tends to be supplementing the feature of coding. It is in Beta and aims more at developers. 

Extend Your Website Features Using the Wix App Market

The Wix App market is the reason why we did not pay a lot of focus on the drag and drop interface. Instead of giving users a few toys to extend partial features to them in the editor, Wix has a whole ecosystem that it calls ‘Apps.”

They are like the plugins that you can use in performing particular tasks on the Wix website. These are extensive charts that cover the following areas; Wix eCommerce, Events, Forum, and Chat.

Market Your Website Easily with Wix SEO

With Wix, the management of SEO is inbuilt. Content is like the body of your website while SEO is its blood. The techniques will allow your website to be visible in the search engines. With Wix SEO, you will be able to sell your website and list it up in the search engine results.

Wix will help you to do this by default and you are just expected to give it some little guidance. It should know more about your website and your focus and it will do the heavy lifting on your behalf. To do this, it allows you to fill in the keyword tags among the other metadata. 

After helping to add things like photos, headers, and other elements to your pages, Google will scan them every time its robots are passing through your website. The more accurate and detailed your metadata is, the better it will get ranking in the search engines. 

The URL format is the other aspect of SEO and Google also considers it for relevance. Wix will allow users to modify their URL on all pages so that it perfectly fits what you want Google to know. If you think automated SEO can do so much for you, check out with Wix SEO Wiz. Wix Google Analytics is not complex even if you are a beginner.

You will also get Wix help in creating social media posts. Social media is another marketing angle that is highly reliable. Wix will give you the tools that will assist you in creating social media content. It resembles basic photo editors and is not terribly extensive.

You will find it to be highly useful especially if you want to work from one place without relying on multiple programs to maintain your site and social media. It is similar to Canva if you have ever come across it. All you have to do is select an image and modify your text to go along with it. You will be able to share something that is pretty and quick depending on the audience of your website. 

Email Marketing

The other thing that Wix will help you is to use your email marketing. This applies more to business websites because email marketing is great in helping you to create lead generation. Instead of waiting for clients to come your way, after creating a subscriber list, you can send content to your subscribers direct. 

There are so many Wix email marketing tools in the market, some are good while others are not. However, including one in the aspect of Wix is a brilliance stroke in their part. Small enterprises should have this element integrated into their system that you are using for your website.

Wix Design

Tons of Additional Features

Apart from its core, which helps you to build your website rapidly, Wix goes a step higher. It has built a whole ecosystem of products and tools that aim at helping individuals to create sites that succeed. In addition to the app market, Wix has so many additional internal tools that are good for website owners to possess and use. All these features come from the same package. 

First on our list is the Free HTTPS. Google encourages website owners to use SSL so as to make the internet more secure. Most web hosts provide this service in one way or another. Therefore, the best website builders like Wix have also started to offer the same. 

HTTPS makes sure that visitor’s interactions with your site are secure which paves the way for additional things like exchanging private information, purchases, and many more. Sites that are not HTTPS compliant now receive a warning message. HTTPS websites also get more favorable rankings in the search engine.

Wix also allows users to create quotations for customers. This feature is more useful to business customers especially to sole proprietors and small businesses. Wix has a tool that allows you to create quotations for your services to customers. The tool comes with a complete template and you will add the terms, customer, and expiry date for the offer.

It is not easy to get this tool in a website builder, especially one that gives users a free account. It is something that can either make or break a deal and it shows how Wix puts the website building needs of their customers into consideration. 

Wix logo maker

This website builder also comes with a logo maker. All websites practically need to use a logo. Using Wix, you can build a simple logo and then complete a suite of website extras. The other big bravo of Wix is the inclusion of the Integrated payments tool. 

If you fall under the business category and have a Wix eCommerce site, Wix will give you access to a few payment methods. The main options are a bit limited and you can use PayPal or other forms of manual payment like cash (such as cheque or ATM bank-in).

However, this is only the default and if you need more options, you may leverage the other apps on the Wix market. For instance, one of the Wix apps for online payments allows website owners to accept credit card payments and complete payment reminders and invoicing. 

Next on the list of extra features is tasks and reminders. While building your website, you can leverage on the tasks and reminder tools of Wix so that you can know what you should do to complete your website. 

The Wix website will also help you to invite contributors. Collaboration is the theme word of the day and Wix allows you to invite individuals to dialogue with your site. This ability can help you in several ways. For instance, if you are a developer who is building a website for a customer, you may invite them to the draft and allow them to request changes or comments. 

When working with a copywriter, you may invite them to fill the blanks and you leave placeholders for the same. Besides, if you need feedback from a few colleagues or are in business, this can work for you in several ways. 

Automated Business

The last feature that we need to look at is the automated responders. Have you used Facebook messaging of late? You will notice that several businesses use chatbots to respond to the messaging that they get from the users. Other websites offer the same as Wix live chat services.

Wix also gives you the option of automating your website and this can take place in so many ways. For instance, if visitors send you emails from your website, you can configure Wix to send an acknowledgment to the visitor right away. It is another business-friendly feature that you should not fail to have. 


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Performance (4.6/5)

As a team, we have been working on developing fine solutions to identify the optimal performance or websites that are built on Wix. It goes without saying that Wix is among the best website builders in the market especially when it comes to the element of performance.

The first thing that you will notice is with regard to faster interactions. Wix has integration with efficient JavaScript execution and smart caching. It means that your visitors will see content, videos, and images appearing very fast on their screens. It means that they will interact with the elements of your website faster and hence they get a smoother browsing experience. 

The second aspect of performance is with regard to faster layouts. Remember you invest a lot of energy and time in the creation of your website. You have a right to make sure that your work appears exactly the way you would like it to appear. By utilizing the latest standards in Cascading Style Sheets (CSS) functionality, your site will be revealed in the pixel-perfect definition and crisp quality. At the same time, it maintains a super-fast loading time. You can expect these super quality results regardless of the browser or device that your visitor is using. 

The last thing that we will be looking at under the performance of Wix is a faster infrastructure. Currently, Wix is a proud owner of 4 times as many data centers globally. Wherever your visitors are coming from, your site will load from the closest server automatically for optimal performance.


Is Wix Really the Best Builder For You?

Whether you have a small business or a large business, both need a website builder. try Wix and see for yourself with its tailor-made solutions.

Explore Wix for more possibilities

Support (4.4/5)

In our reach to get support from Wix, it scored a 5 star. It is the number one website builder when it comes to customer support. Wix has small question mark buttons scattered through the editor and they are highly useful. 

Every button opens a box that is packed with clever tips about the tool that it is attached to and it is drawn to the huge Wix help center. Some of the boxes do feature a video tutorial.

If you want to get a more personalized approach, you can contact Wix directly through the Wix email or call the Wix customer service number, from Monday all the way to Thursday, from 5am to 5pm EST. Currently, Wix does not offer the Wix live chat option. However, you can bet answers to your questions by contacting the company directly on social media. You will readily find the Wix phone number is you want to contact the company through the phone call. You can also get in touch with a fellow user on the official forum of Wix.

It means that there are several options for Wix support. The core of service delivery is the level of help and customer support that you get from the company. Wix scores very highly when it comes to the element of customer support. Regardless of what you are doing, there is a video tutorial or knowledge base to help you out.

Wix support does not apply to the technical matters alone like ‘how to enable the HTTPS.’ It also applies to the intangible things which are remarkable. For instance, Wix has so many value-added videos that will help you out. Therefore, you will not get stranded when using the Wix website builder. You will always get help whenever you are stuck.

Pricing (4.6/5)

Wix pricing has seven paid plans that come with a two-week money-back guarantee. Wix also has a free plan that is ranked among the best free website builders. The platform also offers a high-end business service that is referred to as Wix Enterprise that doesn’t cost so much per month. It is among the best website builders if you are looking for value for your money.

Wix’s Plans
Wix Plans Monthly Yearly View Details
Free $0/Free $0/Free Click here
Combo $17/month $13/month Click here
Unlimited $22/month $17/month Click here
Business Basic $28/month $23/month Click here

Pros & Cons (4.5/5)

Pros of Wix

  • Upgraded Wix website design templates
  • Useful and intuitive interface
  • You aren’t locked in long term plans
  • Security of your website without compromising the speed
  • Get an all-in-one web building solution

Cons of Wix

  • Starter plan doesn’t remove ads from your website
  • It does not have unlimited plans
  • Wix app store does not really offer apps


You will get Wix for free for as long as you wish. However, if you want professional features like eCommerce or your own domain, you should choose one of the premium plans that range from ‘Business VIP’ and ‘combo.’
WordPress is more challenging technically while Wix is for beginners. WordPress is appropriate in creating complex websites but it will take you longer to get grips with it. On the contrary, it is much easier to use Wix but it does not offer the same level of flexibility that you get from Wix.
There is no definite answer to the above question as it narrows down to the thing that you value. If you have minimal and basic SEO requirements and want a CMS that is easy to use, Wix will serve you perfectly. From research, Wix websites don’t have a hard time ranking on Google.
There are four main Wix pricing plans which include the free plan and three premium plans. It all depends on your business needs. You can review the cost and features of the various plans on the Wix Website.
GoDaddy is a web host and domain that has its own website builder. It is a bit easy to use GoDaddy because of its reduced features. Both of them offer a blog and eCommerce but overall Wix has stronger features and also comes with a free plan. GoDaddy GoCentral is among the thousands of services that GoDaddy offers.

User Reviews

Elijah Hook

Create Beautiful Sites

I love how simple it is to navigate and create beautiful sites.
June 23, 2020
Write a review

Bottom line

By this time, you should be knowing whether Wix is the best website builder for you or not. It is possible to use this tool to create your website quickly. It has extra marketing tools and features that bring a lot of value to it.

If you are a new us, you can create your website within a short time with no need for a lot of technical knowledge or other additional resources. It is a great solution for both beginners and highly experienced website developers. You will never go wrong as long as you use this tool in the right manner.

Mashum Mollah

Mashum Mollah has been there in the blogging industry for over a decade. He has always believed that blogging holds the most potential in the digital marketing industry. With years of research, he has created some of his best blogging practices, which have helped him establish himself in the industry as a Blogging Engineer. Now he is on a mission to help others and spread the concept of Blogging Engineer.