It can be a tricky endeavor to succeed with email marketing if you don’t do it correctly. Improper implementation of this strategy may end up hurting your business and its reputation. Lucky enough, MailChimp is one of the modern tools that will help your business to succeed and thrive with its email marketing efforts. What MailChimp does is to change the game and give you an edge in the market. These insights should be able to help you to understand what is MailChimp. Let us now go ahead and learn how to use MailChimp.
What is MailChimp?
MailChimp is a software that gives users the ability to create and manage automated campaigns, newsletters, and mailing lists. The solution puts you in the seat of the driver and grants you complete control of the email marketing efforts from the start to the end.
MailChimp is easy to use and simple solution that gives users access to a broad range of email marketing tools and all of them are located conveniently in one place. MailChimp provides several benefits over its competitors in the industry. It makes it the best option for any business that wants to use email marketing to put its foot in the door.
MailChimp is an all-inclusive email marketing platform that helps you in managing and talking to your customers, clients, and the other interested parties. Its marketing approach pays attention to healthy practices of contact management, powerful data analysis, and beautifully designed campaigns. With all these features in one place, you will discover that MailChimp pricing is among the best in the market.
How to Use MailChimp?
The most important thing you need to learn before buying any email marketing tool is how to use it. It makes no sense to buy a tool that you will be unable to use. The beauty of this platform is that it has a user-friendly interface that is quite easy to use.
As an all-in-one platform, MailChimp will help you to talk to your customers, clients, and other interested parties and also manage them. The approach of this company to marketing focuses on healthy practices of contact management, powerful data analytics, and beautifully designed campaigns. Are you ready to start off your campaign? The next section will teach you how to use MailChimp to create awesome campaigns. You can also get helpful resources from the company website to use in your work.
Set up Your Account
After signing up for the MailChimp Account, you will have to enter your name as well as the email address. Once you do this, you will get an activation code from the company. After you get this activation code in the email that you provide, all you need to do is click the link to be able to activate your account. In case you have a challenge at this stage, don’t hesitate to contact MailChimp’s support.
When you log in to the company website the next time, the system will walk you through the remaining setup steps. You will input profile details like your physical address and website and also connect all your social media accounts. If you are selling products online, you will get the option of connecting the store through MailChimp WooCommerce.
Set Up Your Audience
The basis of great marketing is clean and up to date record of your contacts otherwise referred to as your target audience. After creating the MailChimp account, the company will use your setup details to generate your target audience for you automatically. You can edit your default information for your audience if you feel like or start adding contacts immediately.
The design of MailChimp only allows you to have a single audience. There are so many helpful audience management platforms to help you separate and organize contacts. If you decide to create another set of the target audience, remember that data is not shared across audiences. Besides, the contacts that are more than a single audience count separately towards the limit of your subscriber.
Customize Your Signup Forms
If you don’t yet have any contacts, there is no need to worry. The company will generate a signup form automatically for your audience. You can post it on your Facebook page or website to help you begin to collect your contacts right away. Besides, you will have so many options for customizing the design of the signup form so that it can fit your brand. Here are the steps of accessing your signup forms;
i. Click on Audience drop-down and select the Audience dashboard
ii. In case you have more than a single audience, click on the current audience drop-down and then select the one you wish to work with
iii. Click the drop-down for manage audience and select the signup forms
v. Check the response emails drop-down menu and forms and select the form you would like to edit
vi. Click on the design it tab
vii. Click through the referral, forms, body, or page tabs to review the options of customization. Use the drop-down and fields menus to make any modifications that you would like on the fields, colors, and styles. MailChimp will automatically save these changes.
viii. Once done, click on save and then close the window
Create a Campaign
From here, you can now create your first campaign. The campaign refers to the message that you will be sharing through different channels like ads, emails, and many more. Most users begin with a regular email campaign in MailChimp.
The steps below will help you to start up with the regular email campaigns
- a) Click on the drop-down menu and then select email
- b) Enter an appropriate campaign name and then click on Begin
You can get detailed instructions on how to create a regular email campaign by reading further. You will realize that the process of designing an email campaign in MailChimp can be fun and also complex. The reason is that this platform offers so many customization options. You need to take some time to get used to the various controls. You also need to plan your campaigns all the time before you start to design them. You will become a guru before you can even tell.
Design a Campaign in MailChimp
After clicking on send, the process does not stop there. The key element of successful marketing is being able to track your audience engagement to be able to provide most of the things that your contacts would like to have and less of what they don’t.
When you log in to MailChimp the next time after you send an email campaign, you will see the number of contacts that clicked, opened, or unsubscribed from your current campaigns right on the Dashboard. For more detailed information, click on reports. It will also help you to download, print, and even share the campaign reports.
The open and click data tracking of MailChimp tells you the number of people who looked at your campaign, the links that they clicked on, and the other info such as geolocation. For more in-depth reporting, you can integrate MailChimp with your Google Analytics account.
About Campaign Reports
Once you become familiar with the basics, you can look at how the different MailChimp features take your marketing to the next level.
Automated campaigns which are also referred to as autoresponders or drip campaigns will send targeted emails and other messages when s specific subscriber activity, date or event triggers them. The automation tools of MailChimp assist busy marketers to send consistent communication which nurtures contact management.
MailChimp allows users to buy ads without any additional fees. Thus, you can take advantage of the big audience on Facebook or Google to reach out to your best clients, like-minded individuals, and those people who like your products but do not subscribe to your email. It is one of the things that make MailChimp pricing India worthwhile.
With MailChimp, you can create amazing landing pages to promote your products and grow your audience. From here, you can share the pages around the website to drive traffic to them. Landing pages are excellent for achieving specific and short-term marketing goals.
A printed postcard campaign assist MailChimp user to stand out from the crowd. It will give the audience thing that will make them remember you. Postcards reinforce the messages that you send through ads, emails, elsewhere making them be a smart addition to the multichannel marketing strategy.
Android MailChimp or MailChimp for iOS is a free application that helps users to manage their accounts on the go. Track your campaign and subscriber activity, add new subscribers, and view campaign reports from your mobile device directly.
MailChimp subscribe is a mobile app that is used to create simple signup forms on the tablet so that individuals can join your target audience from anywhere. It is a great app for people who wish to collect signups at events or in their stores. You can set up MailChimp Subscribe for your Android or iPad in a few easy steps.
The initials API 3.0 basically stands for the application programming interface. To understand better, an API is a way in which different applications talk to each other. Advanced users that are familiar with custom coding may use the API in passing data from their app to MailChimp for advanced utility and customization. It is a great thing to learn about MailChimp campaign reports. Now that you know how to use MailChimp, let us the go-ahead to explore its features.