Reviews and Expert Opinion


By Mashum Mollah

“iContact has a very strong core program and the fact that it is easy to use sets it apart from the other players in the market. However, if your small business is serious about email marketing, you will find the tools that are in the basic plan of iContact to be insufficient in the long run. However, the premium account may not be worthwhile because it is too expensive. Let us get a deeper understanding of iContact before moving further.”

iContact In-Depth Reviews

No reviews
  • Features
  • Ease of Use
  • Performance
  • Support
  • Pricing
Pricing Details
  • Base Plan $50.15/month
  • Pro Plan $100.30/month


iContact Reviews

iContact is designed with the mind of a career internet marketer and has the main focus of small businesses. The toolsets itself apart from the more complex automated programs. The platform was founded in 2003 and remains a key player in the email marketing industry.

We can attribute most of the success to the vision of the builder. iContact provides internet marketing solutions for free to the non-profit corporations that are based in North-Carolina. Therefore, you need to check out on this site with immediate effect if your business falls in this category.

What is iContact

iContact is a web-based email marketing solution that is exclusively designed for all sizes of businesses. The tool offers social media publishing, campaign management, list management, and email design all within a single solution.

iContact also comes with multiple customizable email templates that assist users to design their email campaign content. Picking the correct tags from the email lists will help you to schedule your message delivery in iContact.

SpamCheck is one of the key features of this solution. It reduces the possibility of your emails being labelled as Spam as it checks at the subject of your email, text email, and HTML email against a set of rules hence improving the email deliverability.

To add on iContact’s email marketing capabilities, that tool also supports social media integration with LinkedIn, Twitter, and Facebook. As a result, it allows the users to publish their content on these websites from inside the solution. With the assistance of customized dashboards and reports to monitor how your campaigns are performing, you will gain a complete view of your email campaigns. The next section in this iContact review will be looking at how to use this platform.

How to Use iContact

One thing you will love about iContact is the fact that it is easy to use. Even a person who is a beginner to email marketing will not have a hard time using this app. After iContact login, go straight to the menu and click on the ‘Email” tab. You will be directed to an icon that states ‘Create a Message’ and it is just located in the section of ‘My Messages.’ It is not hard to find your au out as long as you have basic computer knowledge.

From here, you need to click on the tab ‘Use Message Building.’ There is a long list of items that will pop up together with a grid of templates. It will also open the editor and allow you to customize the newsletter. The next thing is to click on proceed to send the email. The system will prompt you to choose the email lists that you would like to send the message. This confirms that using www icontact com is not as hard as you could be thinking. You will not require a lot of customer support to find out the way.

Features (4.5/5)

There are so many features that iContact offers to the users. It caters for the needs of virtually all users.  

1. Message Builder

The iContact tool comes with a highly useful toolbar and drag & drop editing blocks that smoothly integrates with more than six hundred email templates that are part of each subscription. These templates are well-organized in a broad range of categories such as technology, non-profit, children, and travel. iContact also offers the basic templates with no theme that offer a simple layout that users can follow.

2. Message Coder

The feature provides those users who are proficient in HTML the ability to personalize their email messages by using tables, message previews, design views.

3. Email Delivery

The platform employs so many measures to make sure that the email users reach inboxes together with a dedicated email delivery team that monitor the servers of the company to be able to optimize the send rates. You will also be able to get an inbuilt spam checker.

4. Segmentation

iContact offers email segmentation and this feature is rapidly becoming the normal practice in the world of email marketing. You basically create different versions of your messages and then tailor each of them to different demographic groups in your target audience. This is accomplished through a process that we can define as black magic. The iContact tool will work out exactly the version that all subscribers will appreciate. It is so handy as long as you handle everything effectively.

5. Signup Forms

As an iContact user, you can customize your iContact signup template forms and include the option of adding the forms to your Facebook pages or websites.

6. Autoresponders and Workflow Automation

Every iContact subscription comes with the autoresponder service. Therefore, as a user, you can set up your email marketing program to send automatic messages to users based on the actions of those users. These messages can include things like coupons, welcome messages and many more. The other feature that you will get access to is workflow automation. These tools help users to target and time email campaigns to individual contacts. It also has the much-needed reporting features like engagement tracking and social media monitoring. Therefore, you will never go wrong when you choose iContact as your email marketing tool.

7. Integrations and Add-Ons

As a customer, Vocus strives to give you everything that you need in terms of digital marketing. The integrated PR and marketing offerings from the company strive to achieve this objective. To add on this, there are approximately integrations and add-ons for the basic subscription to iContact.

Some of the integrations include iContact for salesforce, eCommerce, and Drupal. We also have the social media integrations that comprise email to social media., Facebook, Twitter, and LinkedIn. All these works to make sure that you have the best experience when dealing with iContact. iContact sync is one of the properties that make this platform to work seamlessly.

8. Security

iContact rates as good when it comes to the security that the company has put in place. iContact uses a firewall and 128-bit SSL encryption to protect the data of its customers. It stores this data in multiple servers for complete redundancy and backs it up on a real-time basis.

The privacy policy of the company meets the standards of TRUST. However, the company can use your own email or telephone (not the ones in your list) to get to you for promotional and marketing purposes. It can also give your info to its affiliate companies to contact you for the purposes of marketing or promotion. However, it is possible to opt-out of such individual mails through the customer reps. However, there is no single method for opting out of the promotional communication in a single go.

The other great inclusion in this tool is the anti-spam policy and protection. iContact has one of the stickiest anti-spam policies in the market.  Even if you are registering for a free trial on iContact, you have to agree to the End User Service Agreement of the company that has the Anti-Spam policy. As a user, you have to certify that the emails that you enter into iContact are permission-based or opt-in. You also have to agree to the way the company defines spam.

iContact monitors huge list imports and utilizes an MD5 hash record in screening the email content for common spam trends and wording. iContact also maintains archives for all the unique messages that are sent via iContact servers and require customer acknowledgement before sending every email. You have to certify that the customers have granted you permission to send the email to them. The company staff always reviews all the messages that are sent out to a recipient list of more than 5000 individuals. The same case applies to a list of 500 individuals within the first two months of using iContact. It explains why the brand is on the leading end especially when it comes to iContact careers.

9. Campaign Creation

When starting an email campaign in iContact, you have to choose between two designers: MessageCoder and MessageBuilder. The MessageBuilder is a WYSIWYG editor while the message coder allows the use of HTML to code your message. The MessageBuilder has a selection of about 700 templates and hence you will not fail to get a template that you require. You can introduce a few modifications depending on your individual needs.

However, the editor itself can be a little bit disappointing. iContact has a rudimentary image editing that allows for word-wrapping, resizing, and little else. There is no way of simply copying page elements for the spacer, image block, or text block and no easy way of creating buttons. It has great options to text wrap text around your images. The platform has an easy to use editor even though it is limited and sometimes buggy.

After composing your message, it is possible to preview it on desktop, tablet, and mobile phone formats. One big iContact park is the integration with the most popular social media services like LinkedIn, Twitter, and Facebook. This allows for direct linking to your accounts from the iContact dashboard.  

10. Sending Email

It is simple to enter contacts into your iContact account and there are three basic ways of doing this. You should complete a form that has info about every contact, upload an XLS or CSV file, or copy email addresses and paste in the text block. You have to certify that all the email contacts have granted you permission to email them.

When setting up your list, you will see the option of setting up autoresponder emails to any new subscribers who are joining your list. The other option in iContact is the double op-in which is an automatic message that confirms the subscription of every new subscriber to your newsletter. When you take this step, it will legitimize your list and reduce the possibility of account suspensions or spam complaints due to spam.

It is quite straightforward to send out an email through iContact. The platform gives users the opportunity of running their messages through the spam check that spans the message for potential red flags that may trigger spam filters. Once you are satisfied with this, you are free to select the list that you prefer to use.

You can also post the email to the linked social media networks immediately through a series of checkboxes. However, you have to confirm that you only have permission-based emails on your list. You can either schedule the message to send on a future time or date or send it immediately. It is the strengths that you get in almost all iContact reviews.

11. Reporting

This tool offers two important sets of statistics i.e. ‘List Health’ and ‘Account Health’ that display the general effectiveness of campaigns. It tells you how every element should look at a glance in your email marketing campaign. You will be able to view the number of sent messages, subscriber count, images used, overall bounces, unsubscribes, subscribers, and growth for a specific list.

It also presents key statistics for individual campaigns like bounces, clicks, and opens in both the pie chart and numerical formats. You will also view the individual email addresses that are associated with clicks and open. However, you will not be able to track your total number of opens. You will also view the activity that your messages have generated on the social media sites from on the main reports page.

Ease of Use (4.4/5)

icontact pro

iContact rates as excellent when it comes to the ease of use of this platform. Even the business owners who have the least experience appreciate the way iContact is designed. You only need a little information to be able to open an account with iContact. This includes your name, phone, company name, list size, company size, and email address.

It has a dashboard that is quite simple and provides a quick overview of the latest social sharing sites, contact lists, and email statistics. You will also get links to the latest information on iContact blog and a basic overview of the ‘health’ of your account. The top of the screen has tabs that give users access to more comprehensive info about social media integrations, reports, emails, and contacts.

One thing you will love about iContact is the fact that it is easy to understand and follow. However, the flip side is that there is a general lack of tools and information to support more advanced email marketing functions in its basic version. Unfortunately, you cannot test the more advanced Pro features before you schedule a demo that may appear to be unnecessarily tedious because of the 30-day trial.

Performance (4.6/5)

As a user, you will get a broad range of reporting metrics from every email that you send. However, only the Premier Account members get access to the Google Analytics integration. The basic plan users are able to view their breakdown of unsubscribes, spam reports, forwards, clicks, and opens. All types of users can track the effectiveness of emails by a subscriber, segment their lists, or use social media metrics from Twitter and Facebook.

iContact comes with a broad range of features that you can use in your email marketing campaign. It takes a straightforward and jargon-free approach that makes it an excellent option for anyone who wants to get up and running and has no time to create and manage his email campaign. You can count on this tool for super performance especially if you are a beginner. The secret is knowing a few basic about how email marketing tools work. 

iContact has a broad range of features that make it a great and good solution. It comes with basic segmentation capabilities, reliable email editor, good contact management functionality, a landing page, and the ability to create basic autoresponder messages.

This platform is not ideal for anyone who wants to create a very complex campaign. It will serve you perfectly if you wish to create good campaigns quickly. The platform allows users to optimize their campaigns in order to produce great results. You will not be spending the whole day trying to learn how to use this software. Therefore, when you evaluate email marketing tools in terms of performance, iContact stands out among the best. It is a user-friendly solution that even beginners can use with a lot of ease. 

Support (4.7/5)

The other important feature of iContact is the level of support that it provides to its customers. The homepage of iContact touts its award-winning services. You can receive a telephone response for your email inquiry within one hour. When you call the company, you will be directed to a customer rep with immediate effect. The staff is willing to help and friendly. iContact also remains transparent with the published satisfaction statistics and reports. icontact api is among the best in the industry and will not let you down by any means.

As a user, iContact will give you a lot of information that concerns email marketing. There are so many available resources before you even sign up for these services like the step by step guide and glossary of terms. Therefore, you don’t need an iContact login before you can begin to benefit from these services.

The support resources for the company include live support, online help, video tutorials, iContact blog, life and recorded webinars, comprehensive guides, and advisory services. You will get all these services from iContact com without struggling in any way. You will not get stranded when using iContact because the company cares for its customers in a big way.

Pricing (4.6/5)

iContact tends to detail just one pricing plan i.e. the Essential plan. It is calculated as the total number of email addresses in the user list. Thus, if there is one address in two different email lists, it will count it as two subscribers.

High volume businesses can upgrade both the iContact Pro and Basic plans to the premier. Paying one year in advance is cost-effective as you will save 15% of the total cost. However, there are more tips on how you should spend money on iContact.

iContact gives a 30-day free trial to users of its basic version of the email marketing tool. However, the trial is only limited to 400 messages and 100 contacts. If you wish to exceed the above limits, you should subscribe to iContact at a cost.

iContact annual subscriptions attract a 15% discount and 20% for the verified 501 (C) (3) non-profit organizations that are located outside the region of North Carolina. The non-profits that are located within this state get this service for free. The non-profit organization can email the billing department of iContact to confirm their status.

The essential plan accommodates from 500 up to 50,000 subscribers and the price ranges from $14 to $299 per month. There are a total of 7 plans under this category that users can subscribe to.

There is a high-volume plan even though the website doesn’t detail the pricing. It gives you insights into what the iContact high volume plan offers. You will get a dedicated advisor that will give you dedicated guidance and insights to make sure that you get the full worth of your money from the email marketing efforts. iContact also gives you custom-made templates that are designed specifically for your needs. You will also get a complete library of iContact features as a user.

The other thing to note is iContact pricing is salesforce integration. If you are running the business via salesforce, it can be a necessary add-on on your side. At a cost of $99 per month, it is not necessarily cheap but a ‘native seamless integration’ hence a good choice.

At an additional fee, iContact provides marketing solutions for its users under the ‘Marketing Services’ plan. If you require email marketing services but you lack the experience and confidence to do it on your own, this will be the best option for you. The most important thing is the willingness to pay.

You can go for locally installed or web-based services. iContact such as all the Vocus programs are cloud-based. It has mobile applications for both the Android and iPad/iPhone devices. You can also make good use of the iContact for salesforce if that is what you need for your business.

Pricing Details
iContact Plan Smart Sending Landing Page Creation & Hosting Stock Image Price View Details
Base Plan
NO YES $50.15/mo Click here
Pro Plan YES YES
$100.30/mo Click here

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Bottom line

iContact has an easy to use a design that offers simple email marketing services. It has a thorough help centre that is perfect for novice email marketers. It is a great tool especially if you send so many emails per subscriber. However, if you want to get too serious email marketing, you should prepare to incur huge additional costs that render it less appropriate for the smaller campaigns.

iContact is an excellent program but its ROI may not be ideal for your needs. If you run a non-profit organization or fall within the sweet fiscal spot for the plans, you will find it to be a well-designed and easy to use program. It is advisable to compare the features of iContact with your needs to be able to make an informed decision.

Mashum Mollah

Mashum Mollah has been there in the blogging industry for over a decade. He has always believed that blogging holds the most potential in the digital marketing industry. With years of research, he has created some of his best blogging practices, which have helped him establish himself in the industry as a Blogging Engineer. Now he is on a mission to help others and spread the concept of Blogging Engineer.