Convertkit is one of the most popular email marketing templates in the market. Even though the tool lacks some of the templates that are popular in the other email marketing services, the ease of use and flexibility more than makes up for it. If you think that fancy emails of course harm to your business, the manner in which the team at Convertkit handles everything will show you that you aren’t giving up on anything. The tool is way easier to use and extremely flexible in comparison to the other email marketing platforms in the market. In this article, you will get to learn some of the top features of Convertkit. You will discover that it is one of the best tools to use especially when you compare its features with the pricing.
What is Convertkit?
Convertkit is a robust email marketing tool that is specifically designed for online creators like consultants, freelancers, podcasters, video creators, bloggers, and any other business that wishes to build relationships with its target audience. Convertkit did not begin as an email marketing solution but as a Web App Challenge publicly that Barry Nathan announced on his blog on 31st December 2012.
The Web App earned 6000 dollars in six months that made the author launch it as an email marketing app in 2013. Nathan is a great listener who only creates software, live events, or software that makes users happy.
To prove this, the name of this company was rebranded to Seva some time back. However, after listening to the environment of online creators and their audience, the company name reverted back to Convertkit.it gives you the origin of the name Seva Convertkit. From this humble beginning, the Convertkit team grew more than 1.04 million dollars in the monthly net revenue with more than 19700 active clients.
Most of the online creators and marketers that you read and follow their blogs could be using Convertkit. Examples include Christie Inge, Neil Patel, Derek Halpern, Mariah Coz, Joanna Wiebe, and Pat Flynn among others.
Online creators switch to Convertkit for several reasons. Some email marketing tools in the market are more popular than Convertkit but there are so many people who are switching from them to Convertkit. Some of the reasons include:
The deliverability rate that Convertkit offers is much higher than the other online marketing tools. Deliverability is a measure of the number of subscribers who receive your mails as a fraction of the total number of subscribers to whom you send out the emails to. Convertkit recommends people to use basic designs and simple designs to prevent the emails from getting to the spam folder. It explains why Convertkit comes with a collection of simple email templates that aren’t heavy on graphics and images.
It is easy for creators to turn to Convertkit because most tools lack this functionality. With Convertkit, you can use the ‘subscriber’ page to tag subscribers. This is possible through Bulk actions when they click on links in sequences and broadcasts or inside the subscriber page. The objective is to drill down on the subscribers who have similar interests to help you send targeted messages and get results.
This is one of the reasons why so many people out there are switching to Convertkit. The ability to create emails that go out to subscribers automatically when you trigger certain actions is quite awesome. The visual builder of Convertkit will help you to set up rules and allow the app to work in a very simple manner.
The mission of Convertkit is assisting creators to earn a living online. Creators can be teachers, designers, chefs, podcasters, musicians, painters, poets, YouTubers, makers, authors, and bloggers. Creators do work that matters to earn a living online on Convertkit. As a creator, you have to do something that you love most. Convert kit is the best email marketing software for you if this mission aligns with your business ethics and culture.
How to Use Convertkit?
Convertkit is among the best email marketing tools in the market. The platform allows users to send out their email newsletters to so many people and allows your audience to sign up to your mailing list. You can also tag or segment your subscribers and only send your email to that group of users. However, so many people don’t know how to get started with Convertkit. You should have all these details at your fingertips including how to convert ist to EDT. You will discover that you will become a pro within no time. Here is an overview of this process;
Sign Up for a new Convertkit Account:
Convertkit offers different accounts depending on the number of emails that are on your list. You can get more details from the Convertkit pricing section. The challenge with this tool is that it does not have a free plan. Once you sign up, Convertkit will approve your request. The company tries to make sure that you are trustworthy and really have a website. Continue with the setup but don’t make any payment before you get the approval.
Set Up Account Information in Convertkit:
Go to the right top corner and then click on ‘Account.” You will be able to enter the name of your company, enter default from an email address, and manage your passwords among others. You require an email address from the website domain because free emails like Hotmail, Yahoo, or Gmail will not work due to the international spam laws. Also, you should enter your real address and you can face huge penalties if you are reported.
Set up a form:
You need to add a form for each signup possibility. For instance, if you need a pop up for the homepage, it will be your first form. The next one could be a signup form for the blog sidebar. The procedure for adding new forms and landing pages is straightforward. There is also a possibility of customizing your form more. Once you are comfortable with the look of your form, you need to save it. You can check out the Convertkit knowledge base for more information.
Add the Form to the Website:
It is not hard to embed a form especially if you create it through WordPress. You need to activate it and then set it up using the API key that is in your account settings. You can use the shortcode of the form to directly embed it where you would like it to be.
Add Segments and Tags:
Tagging allows you to assign labels or tags to your subscribers. You can use these tags in tracking individual actions. For instance, you can tag those individuals that signed up for your online course. You will be able to send out an email to that category of subscribers only. Tagging can also be done on the basis of interests. Segments are good for creating a group of individuals that sign up through various forms or possess tags that you wish to combine. For example, you can have tags for every online course that you offered. From here, you can create a segment for all those who attended your online courses.
Import Your List:
This only applies if you already have a mail list already as you can import the emails. You can do that manually or in MailChimp like the email addresses that you collect after a workshop. The process is simple as long as you follow the set instructions. It does not matter whether you want to import from MailChimp or manually.
Send Your First Email:
In Convertkit, newsletters are referred to as ‘Broadcasts.’ It is not hard to create a new broadcast in Convertkit. You should choose the people that you wish to send the broadcast to. If it is a newsletter, it can likely be all the subscribers. With filters, you can exclude filters or only send them to individuals in a given group.
The next step is to create your email and convert it prefers sending out very simple emails. There are no fancy forms like the ones in MailChimp. You can customize the forms and add CSS and colors but simple standard templates work so well.
You can add links and images within the email with the aid of the toolbar at the top of the email. From here, the next thing is to schedule when you would like to send out the email by clicking the ‘schedule broadcast.’ From here, you will be ready to get started with Convertkit. There are other things that you need to learn like email png or convertkit affiliate. All these things will help you to create a successful campaign with Convertkit. The good thing is that the signup process is free. You will only pay once you sign up for a particular package. Let us now take some time and look at Convertkit’s pricing and features. It will help you to tell whether this tool is the best for your brand.