Are you looking for the best SEO tools to use on your website? If yes, this is one of the best decisions that you can make in life. It is impossible to understand how your SEO efforts are performing against your competitors unless you use the right SEO tools. 

You need to look at several things when looking for the best SEO tools. Some of the factors to consider performance, ease of use, support, and pricing. These tools help you analyze the keywords, content, backlinks, traffic, content, and social media performance. The most important thing is to make sure that you are getting the best Iweb SEO tools. 

In this article, we will be looking at the best SEO tools in the market. We begin by defining the meaning of SEO tools before looking at the reasons as to why you need SEO tools for your business. At the end of the day, you will be able to make the best decisions as far as SEO tools are concerned. 

What is an SEO Tool?

The primary purpose of SEO tools is to help you rank highly in the search engine results. They help you optimize your web content by analyzing the backlinks and keywords, among other SEO considerations.

SEO tools investigate the potential of your web pages for high positioning in the search engine ranking pages. The most important thing is to make sure that you are getting the best enterprise SEO tools for your industry. 

SEO tools provide information about SEO competition over the worldwide web. There are so many things that you can analyze using SEO tools. Monitoring the domain helps webmasters and SEO experts determine the best way to optimize the search's website.

SEO tools analyze some of the things that include keywords, content, backlinks, domain, ranking, and social media, among other social media elements. 

As you can see, there is so much that you can do with an SEO tool. When making a choice, you have to make sure that you are getting the best SEO tools. For instance, Google Keyword Planner is a great tool for keyword analysis but not for other purposes. 

The Criteria That We Used to Choose the Best SEO Tools

Performance: Performance remains the most important element that we consider when recommending SEO tools to our readers. The best SEO tools are the ones that will take the shortest time possible to process your request and give you the desired results. 

Ease of Use: The other thing that we look at when choosing SEO tools is whether they are user-friendly or not. The best SEO tools are easy to use, especially if you are a beginner. It is easy to figure out how the tools that we recommend work.

Support: Like any other software tool, you can always expect SEO tools to fail you at some point. Some of the issues may look big, but all they need is a small technical intervention. That is why you need to choose a provider who is willing to give you the desired support 24/7. 

Pricing: It is possible to get free SEO tools to serve you perfectly, especially if you are shopping for the best SEO tools for small businesses. However, most of these free tools are limited in terms of features. Therefore, as your business grows, you will want to access some of the premium features.

The 5 Best SEO Tools For 2021

  • Company
  • Main Features
  • Price
  • Rating
  • More
  • Site Audit
  • Backlink Analysis
  • Keyword Magic Tool
  • Competitor Research
  • Brand Monitoring Tool
  • From
  • $119 .95/mo
  • 100%
  • score
  • Keyword Density
  • Meta Descriptions
  • Change Permalinks
  • Permalink Cleanups
  • Generates XML Sitemaps
  • From
  • $0/Free
  • 100%
  • score
  • Local SEO
  • XML Sitemap
  • Auto Image SEO
  • SEO Analysis Tool
  • Identification of Errors
  • From
  • $199.00/Year
  • 100%
  • score
  • Domain Lookup
  • Keyword Lookup
  • Keyword Suggestions
  • Ranking Improvement
  • The Question Searches
  • From
  • $29.90/mo
  • No
  • Easy to Filter
  • The Rank Tracker
  • Daily Rank Updates
  • Competitor Analysis
  • Unlimited Free Trial Options
  • From
  • $25/mo
  • 100%
  • score


Why Choose SEO Tools for Your Business

By now, you should be having a clear understanding of SEO tools. It is one of the things that any business that has an online presence should not miss. The most important thing is understanding your needs and then choosing the best SEO tool for your business. There are so many reasons why you should get SEO tools for your business. Some of the key ones include;

1. Better User Experience

With the best SEO tools in place, you can be sure that it will lead to a better user experience. There are so many ways to enhance the performance of your website and hence maximize the user experience. You have to give your audience access to relevant information and related videos and photos that support your text.

The configuration of your website should be mobile-friendly, and you should be able to navigate through the web pages with a lot of ease. To do this perfectly, you need several insights about your website. The best place to draw reliable information is from SEO tools. 

You can be sure of enhancing your user experience as long as you use the right SEO tool. It means that you will get more leads, more clicks, high conversion rates, and a better brand recall. These are the things that search engines like Google look for in any website.

Thus, SEO reporting tools will help you to improve your ranking in the search engine. Therefore, if you are not yet using an SEO tool on your website, there is so much that you are losing on as a business. These tools help you to make informed decisions about your online presence. 

2. Generating Leads 

By now, you should know that the primary source of leads is SEO. If you are dealing with B2B (Business to Business), then note that the most successful and effective source of leads is the inbound strategies. The same case also applies to non-profit organizations and B2C (Business to Customer).

Inbound comprises referrals, content marketing, social media, and search engine optimization. What the best SEO tools will do is tell you how you are performing. If your SEO tactics are not giving you any leads, you have no choice but to revisit your current activities.

There could be another player in the market who is getting a share of your pie. All these insights are readily available from a reliable SEO tool. The good thing is that even small SEO tools have this feature. 

3. Higher Close Rates

One advantage of SEO is that it comes with higher close rates. According to market statistics, an approximate close rate of 14.6% comes from SEO leads compared to close leads of 1.7% that comes from outbound leads. Cold or outbound leads (reaching out to customers) mostly leads to lower conversion rates.

When it comes to SEO leads, customers will do actual research on your products or services, leading to high conversion rates. You can even rely on SEO small tools to get more insights into the market.

When customers do their research online, they already have a particular purpose in mind and requirement. SEO tools will help you to understand these trends and make informed decisions. Therefore, if what you want are higher conversion rates, just choose the right SEO tool for that purpose. 

4. Higher Conversion Rates

When you use the best SEO tools for small business well, it will result in a higher conversion rate. These are some of the things that give you a level playing ground with even the big brands in your niche. If your website has an excellent ranking in the search engine, you will be guaranteed to get high conversion rates.

If you can maintain a top position in the search engine, your target audience will become more aware of you. That is why you need SEO tools to help you in your optimization goals. 

With time, customers will become more familiar with what your company offers. Apart from this, the knowledge that they have about your products or services will also increase. Therefore, there will be a high possibility that these customers will close the deal with your company. All these useful insights come from the SEO toolbox. 

5. Better Cost Management 

A key benefit of SEO is that it lowers the cost of the advertisement. If you are already ranking top in the search engine, it does not make sense to advertise your page or pay per click. You will continue staying above your competitors in the search results.

The most important thing is for internet users to continue clicking on your search links. If you don’t have a reliable SEO tool, it will be hard to tell what your visitors are doing online. 

Inbound marketing activities are referrals, blogging, social media management, search engine optimization, etc. All these are things that you can easily track in a reliable SEO tool. The good thing with most of these elements is that they have little to no cost.

The outbound lead generation activities consist of direct selling, visiting clients, cold colds, etc. One of the benefits of using SEO tools for your business is better cost management.

When you use the right tracking tool such as Linked, you will improve the organic traffic that points to your website and your online ranking. Some of the small SEO tools also have this capability. 

6. Encourage Local Users to Visit Your Physical Store

After customers have contacted a local search, there is a high possibility that they will want to visit your local shop or store. You can tell the trends of local searches from one of the best SEO tools for small businesses. For instance, a user can search for the ‘best Pizza place near me.``

The search results will display a long list of pizza restaurants in the region. What visitors do is to visit the top choice, as the search results reveal. The best SEO tools will show you how your website is performing concerning certain keywords. If you are not on the first page, you will place the necessary measures to rank highly.

In a recent study, 81% of shoppers carry out online research before visiting the local store to purchase. The best SEO tools will give you amazing statistics on the local searches. From here, you can put relevant strategies in place to make sure that you get to these visitors and convert them into active customers. 

7. Building Your Brand Credibility

The other thing about the best SEO tools is that they will help you build your brand's credibility. When your website ranks in the first, second, or third position, it will tell your customers that you are among the industry's top players. It shows that your brand is popular and that so many people have tried to reach out to you.

If this is not the case, clients will believe that your brand is not yet well-known. Some will think you are a newcomer in the industry, especially if your website appears at the bottom of the search results. Some of them may think that you don’t have any budget for boosting your visibility in the search results. Get on track by using the best SEO tools to enhance the credibility of your brand. 

8. Establish Brand Awareness 

The other beauty about using the best enterprise SEO tools is that they will help you establish your brand awareness. The term brand awareness basically refers to the extent to which the target market identifies with your brand. It shows how familiar your clients are with your products or services.

One of the key steps to promote a search product is to create brand awareness. Since this is one of the goals of SEO, the right tools definitely come into play. With search engine optimization, the search engine sites will easily find your product through organic and regular searches. As long as you remain at the top of the SERPS, online visitors will see you more. 

It increases the tendency of online users to click your link, which increases the number of users on your website. Therefore, the best SEO tools for small business will help you to establish your brand awareness. You will be able to compete favorably with the market leaders in your niche.

9. Ensures a Mobile-Friendly Website

SEO tools enhance user experience because Google search has added another parameter in the ranking signal, which shows how friendly your website is to mobile devices. We have so many SEO tools that will show you how your website ranks in terms of mobile-friendliness.

According to Google Search, if you have a mobile-friendly website, it will significantly impact the searches. The change results in easier navigation through your website and hence a better user experience.

Therefore, it is good to make sure that you have a mobile-friendly website. The best SEO tools will help you to understand how you are scoring in this regard. You cannot do things blindly and expect to have a mobile-friendly website. 

10. Long-Term Marketing Strategy

It takes a very long time for your website to rank at the top of the first page in the search engine results. Similarly, it is not easy for you to be pulled out of those search results. Therefore, it is not a waste of time to invest in the best SEO tools because SEO is basically a long-term marketing strategy. The minimum time for any website to maintain an optimal ranking is six months. 

Therefore, take time and look for white label SEO tools to take your marketing efforts to the next level. Unless your business competitors add more weight to their SEO strategies or changes in Google algorithm, pulling you down in the search rankings is not easy. Therefore, don’t hesitate to invest in a premium SEO tool as long as it has the capacity to improve your results in the search engine. 

11. Gain Market Share

With the right SEO tool, you can be sure of gaining the desired market share. When you are on the top of the search list, there will be a high possibility for users to find your website. The users are what we consider to lead. Once they get the information they want from your site, they may become your customers. 

Customers can either subscribe to your newsletter, sign up for a membership, or make a purchase. The best SEO tool will show you the number and frequency of people taking all these actions. The bottom line here is to increase the number of your conversion rate. Once this takes place, you will definitely gain a large market share. You can even get some of these features in free SEO tools. 

12. Synergy for All Online Marketing Activities

All the marketing strategies that you contact online do contribute to the success of your search engine optimization efforts. You can get a clear picture of everything that is taking place through the right SEO tool.

Some of the marketing activities include eCommerce, web management, blogging, social media marketing, direct email, and content marketing. All of these initiatives will give you a better ranking on most search engine websites. 

When you integrate and align all these marketing activities towards one common goal, you can be sure of succeeding in all your marketing efforts, including SEO. That is why you need the right tools to help you make informed decisions. 

13. Increase Social Media Followers

Social media is one of the most popular platforms that people follow online. Therefore, we cannot underestimate its role in SEO. That is why we have several SEO tools that are specially designed for social media analytics. The earlier you get one of them, the better. 

Once you get to the top of the search engine results, more and more people will know about your brand. Brand awareness can go a very long way, including the various social media platforms.

When people continue to visit your website, there is a high possibility that they will click on your social media buttons and start following you. The best SEO tool will show you some of these statistics hence helping you understand whether your SEO efforts are successful.

14. Improve the Speed of Your Website

The website speed affects your ranking on the various search engines. Even a delay of two seconds in your website's loading time can cost you up to 4.3% of the sales. Low speeds can reduce customer satisfaction and promote a better user experience.

That is why you need an SEO tool that shows you how fast your website is loading. If there are delays, you will figure out the possible courses and correct them asap. 

15. Go Ahead of the Competition

The other advantage of SEO is that it will take you ahead of the competition. When you implement the digital marketing strategy for your business, you will discover that you will begin to grow.

The best SEO tools will show you where your competitors are outshining your and vice versa. There is so much that you can learn from the SEO efforts of your competitors. You will discover that you will take the lead amidst the stiff competition within no time. 

The use of traditional marketing tools may not place you strategically amidst the competition. Keep on advancing in the digital world and stay ahead of the competition by using the right SEO tools.

Things keep on changing, and you have to adapt well to all these changes. Here is an overview of the areas where the SEO project management tool will be of great help to you; 

16. Keywords

In keyword analysis, you will be determining the most common search terminologies that your competitors are using and relate to your website. Keywords help search engines such as Google to determine the websites to match to various queries from users. One of the best SEO tools to use for this purpose is Google Keyword Planner. 

17. Content

Your web content should have keywords that match the search queries of the industry. It is also important to place keywords in the tags, descriptions, and titles for SEO purposes. Besides containing the right keywords, your content should also be unique, relevant, and interesting for it to rank highly in the organic search results. 

That is why you need an SEO tool that can shed some light on all these factors. Search engines have complex algorithms that measure all these factors and give internet users the best possible websites in their search. Grammarly's small SEO tools will help you to get the best content for your website. 

18. Backlinks

Backlinks also have a crucial role to play in the ranking. These are links that come from another website to your website. The number and quality of links that you get are important for SEO purposes. SEO tools will check whether you are getting the best links on your website. 

19. Domain

Search engines also scan your URL for relevant keywords to determine the kind of content on your website. The URL tells Google what your page is all about, and these are some of the elements that SEO tools analyze. 

20. Ranking

The best SEO tools are primarily designed to measure how your individual website is ranking. These tools rank entire websites and individual pages by comparing them to the websites of your competitors.

To maintain a high search ranking, you need to use all the keywords appropriately, publish relevant backlinks, and constantly publish unique content. 

21. Traffic

The other element you need to analyze carefully using the right SEO tool is your traffic quality and volume. We have tools that will help in bringing in visitors from external sources to your website. Google Analytics will tell you where most of your visitors are coming from and how they behave while on your website. 

22. Social Media

We have SEO tools that do analyze data from various social networks. They measure the number of visitors who visit your sites like Twitter, Google+, Instagram, Facebook, and many more.

They can also measure how your subdomains and blogs link to your social media page. The best social media tools will also identify your trends on social media by looking at the frequently used keywords.


The best cheap SEO tools include the Bing Webmaster tools, Data Studio, Google Analytics, Search Console, and MozCast. You can even find some of their lower packages completely for free.
For better SEO analytics on YouTube, the tools you need include TubeBuddy, Vidic, Cyfe, Google Plus/ Explore, SerpStat, YouTube Search Auto Suggest, and YouTube Search Filters among others.
The best small SEO tools include WhiteSpark, ImportXML, Moz Local, Screaming Frog, Rank Ranger, Google My Business, Google Search Console, and Google Analytics.
Bluehost SEO tools offer incredible starter solutions if you are looking for free or cheap services. The vague description states that the solution will get you on bing, yahoo, and google right away. However, you can get more of these capabilities by installing WordPress.
The best enterprise SEO tools to use in the market include WebPageTest, Screaming Frog, Ahrefs, Searchlight, Conductor Searchword, BrightEdge, and Linkdex.
The best SEO tools to use for audit purposes include MySiteEditor, Seomaster, Woorank, Hubspot's’ website Grader, Screaming Frog, Ahrefs, SEM Rush, and Google Search Console. You can choose one depending on your SEO Audit needs and budget.
SEMrush provides data for Google searches only while Ahrefs allows users to perform keyword searches for nine additional search engines including the big players like Amazon, Yahoo, YouTube, etc. However, if PPC data is of great importance to you, the best tool is SEMrush as it highlights both PPC and organic data.


The best SEO tools have an important role to play when it comes to optimizing your website in the search engine results. The scope and function of these tools differ from one another. Some of the relevant areas include social media, domain, backlinks, content, and keywords. Therefore, you will choose the best enterprise SEO tools depending on how you would like to use the tool. 

Never go for an SEO tool that will help you cheat the search engine algorithms. You need to go for white label SEO tools all the time. The market has so many SEO tools service providers, and you will not fail to get the one that meets your needs perfectly. The most important thing here is to make sure that you do your homework well to choose the best SEO tools in the market. 


Mashum Mollah is the founder at ‘Blogstellar’. He is a passionate blogger by heart and an entrepreneur by profession. He is on a mission to help people passionate about blogging transform their passion into full-time businesses. And they call him "Blogging Engineer". Follow him on Instagram, LinkedIn and Twitter.