One of the excellent features of volusion is t option t processing phone orders directly from the dashboard. If you have a contact number listed on the site, the customers could call you, thus placing their orders in person. All that is needed is opening the console and entering the needed information. The difference that comes in when using Shopify is that it offers something similar to the POS solution. They do not offer processing of the phone orders directly from within.
Volusion has some unique features, which is why it has done a great job in honing the ones that matter most to the merchants. With the approach used, the user experience can easily be improved, and the beginners are likely to find the most approachable volusion.
Despite the SEO tools that Volusion offers, the site does not automatically help you rise to the top of the search results. Therefore, even simple solutions will need some effort and time on your part. Here are thus some key strategies that one can use to improve the SEO of their volusion eCommerce site;
1. Use SEO-friendly URLs
The search engine will look at more than 200 factors when evaluating pages that entail the URL. Therefore, a good URL will describe the page with at least four words at maximum, all separated using dashes. With this, then this makes the URL easier to read for both users and search engines.
The key element is that the URL needs to match the page title, and your list of clearance items could be called the clearance items. On the other hand, the subdirectories need to be a few words long to keep your URL more concise.
2. Optimize Product Pages
The shoppers who know your website will always go directly to it and find the products they need. But the concern is about those that do not know you. They could turn to search engines like Google. That is why it is ideal optimizing the individual product pages of your site to ensure you are getting the best possible outcomes.
The product titles, model numbers, and brand names could be a great way of telling the search engines and users exactly what is on your site. Consider also using the alt attributes for your videos and images. This will allow the search engines to see what they are all about. The key thing is that each product page needs to include a unique description that is found anywhere else on your site and other links that can relate to the category pages.
3. Measure Your Results and Improve Your Pages
In general, SEO is just a process, and this will mean that it will take time to find what works the best. Therefore, after optimizing the pages, you need to keep an eye on them with Google Analytics or other tracking tools. It is ideal to look at how these work in key performance indicators, conversions, and traffic.
Consider making small tweaks to your pages. You can consider changing the URL pathway or the wording used on the call to action. Consider as well as measuring the results again. With these strategies, then you could be able to find discoveries regarding how to improve your site.
Additionally, volusion has a site profile page that will show you how well the SEO is working. Ensure that you are checking this page regularly and making changes where needed. Volusion does offer huge benefits to the eCommerce companies, but mixed with the other features could be a mixed bag for any company that tends to rely on SEO.
4. Create A Site
The intuitive design that Volusion has given the users ease in building visually attractive and enticing online stores. Even with the lack of coding experience, one can immediately start making sales. More so, it has the best features like the drag and drops content that tends to block customizing and make unique pages for testimonials, videos, image galleries, and social media platforms.
With the do-in page editing with a rich content editor to find and tune any pages in the store, it can be easy to add the site search functionality. This helps the customers find what they need in a much easier and simple way.
5. Sell Goods
With volusion, it has been easier and simple to sell goods online. The streamlined system allows one to easily import products via CSV and easily add products. one can also handle the variant pricing, manage inventories, fulfill and ship orders, edit product descriptions, accept and process online payments, view customer details and order histories, among others.
6. Grow Your Business
Volusion offers in-built marketing tools that are needed in growing one’s business. The expansive SEO features can help put the forefront of social management, search results, and the ease of access reporting that can help track the data store. It also enables tracking ROI and creating gift cards, creating discounts, and expanding your stores.
7. It Has Lots of Templates
Volusion has over 300 eCommerce templates that one can choose from. Therefore, it gives the users the chance to get the best template that can match your business and brand. The thing is that the way your online business will appear is just as important as the contents. Even before visitors go through the products you offer; they will look at the website design and appearances.
All of us always get attracted to the visual creatures, and we do appreciate those designs that look clean, professional, and uncluttered. Whatever the design preference that one has, there needs to be one that is suitable for your business niche, thus giving your store that is brand-centric, stunning, and distinct.
8. Compatibility
Volusion has all that is needed in running the eCommerce businesses successfully. It has search engine optimization, inventory management, shopping and marketing features, and integration, customization, and website creation tools. The good thing with this platform is that it can easily be deployed on the cloud or any premise as it is compatible with all kinds of operating systems and devices. It is user-friendly as it does not need any IT skills or coding making it easy to use.
Volusion caters to a wide range of industries. It is one of the leading platforms that sell online for those engaged in automotive, electronics, food and beverages, beauty and health, jewelry, and apparel. It is enough to say that whatever one sells online can be handled by Volusion.
Volusion enhances and streamlines your buyers’ experience with several smart selling tools. It offers the best end to end campaigns, abandoned cart reports, cross-selling, and other related offers. One great secret of using volusion is to be involved in the various eCommerce aspects. The platform mainly functions over four essential modules, each placing a target on separate phases of the selling operations
8. It Provides Ease of Reporting
Volusion has comprehensive reporting tools that can allow one to glance at operational numbers and store figures that do matter. With volusion. You can be able to get to know how Google sees your store. It is ideal for learning the key metrics that are working. It gives one the exact insight about everything like CRM tickets, category views, abandoned, and live carts. With this application, you can send emails to remind the visitors about their abandoned carts.
9. Downsides
Having some fifty functionalities and features all in a single store builder, the marketing hub and eCommerce platform and, volusion has all the necessary tools in successfully operating and growing online businesses. Though it incorporates a newsletter that is used in informing customers and visitors of the store developments, it could be much effective if a blog feature is built-in.
The blog is one of the most potent marketing tools used when having further reinforcements of one’s brand and its rallying. This serves as a venue for the events, updates, and announcements. In general, volusion is a viable option if you start and build an online presence for the business. With the 180,000 entrepreneurs using the Volusion worldwide, this could mean then it is a better choice.
10. Dashboard
The volusion admin panel is organized well with the categories listed in the toolbar to the left. When you first sign up on the homepage features, it gives you all the steps you need to take to set up your online stores. Once you have your site published, this page gives you a core general overview of your online stores.
11. Responsive Themes
Volusion has responsive themes that can adapt to any device. They enable customers to assess the services just by tapping on their phones or clicking on the desktop. It is one of the features that most people really love when it comes to the use of Volusion.
12. Navigation Editor
This navigator editor tends to give the customers a stellar shopping experience. It has the best navigation styles that are well designed to help make browsing much easier. It is not hard to use this editor even if you are not an IT Guru.
Homepage Slideshow This slideshow feature tends to highlight discounts and products directly on the homepage.
13. Search Functionality
This is an important tool that plays an integral role in helping customers, especially when it comes to easily and quickly with advanced search tools.
14. Rich Content Editor
With this feature, it helps one in changing their stores on the fly. When using these tools, there is no backend coding that is needed.
15. Custom Domain
This is a feature that lets the shippers and search engines easily access your site. It helps make your store your own and the optimization of sales. With these features, one can easily manage the metadata such as the URL, title tags, and descriptions. It helps in keeping your pages, categories, and products SEO-friendly.
16. Sell on Facebook, eBay, and Amazon.
The volusion admin has the app that can be used in expanding stores to Amazon, eBay, and Facebook. The users can be able to enjoy the store management rights using these great features.
17. ROI Tracking
With the valuable ROI tracking tool, one can then look at how their valuable investments are. You can have easy access to the newsletters, ad campaigns, and affiliates.
18. Create Reports
Being an essential app on Volusion enables the users to get an insight into everything from the abandoned live carts, CRM tickets, category, and product views. This feature will help in the sending of helpful reminder emails to folks who might have abandoned carts waiting in the wings.
19. Fraud Protection
For those customers who need going above and protecting their online stores, it is ideal to seek this fraud protection. Volusion offers the best support when it comes to protecting yourself from credit card fraudsters. Consider adding the Volusion Fraud Score pricing plan to your site to help defend your online store. It comes with a deluxe level ($49.95 per month), a basic level ($12.95 per month), and a standard level ($29.95 per month),
20. SSL Certificates
The SSL certificate is ideal for any website that tries selling products. It will help put your customers’ minds at rest and support your ability to rank with Google. In most cases, you will get SSL certificates with the free eCommerce websites. However, with Volusion, you will have to pay an 89 dollars one-off fee.
21. Credit Card Processing Fees
It is a charge that usually comes from the payment gateway one can use for their transactions but not volusion. This means that you need to find the payment gateway fully supported by volusion that is the best choice. One of the best options you can consider is the use of the volusion payments with the in-house gateway that charges 2.15% on every transaction. With these transactions, there are no set up fees to worry about.
22. App costs
When you need to access some extra power for your online store, you might peruse the market place. The Volusion application marketplace provides a handful of paid integrations and a wide variety of free add-ons. Therefore, when you’re setting out the budget for your eCommerce, it is ideal for keeping these additional costs in mind.
